Корпоративна социална отговорност на българския банков сектор – мисия и бизнес практика
CORPORATE SOCIAL RESPONSIBILITY OF BULGARIAN BANKING SECTOR – MISSION AND BUSINESS PRACTICE

Summary/Abstract: As a consequence of legal regulation, the organization of bankactivity and established traditions, society often treats commercial banks only assubjects, absorbing and redistributing monetary resources in order to obtain financialadvantage which benefits both banks and their owners. However, a similar perceptionis not applicable to the vision of modern banks which demonstrate aspirations ofharmony with the surrounding socio-economic environment and a desire to improvetheir image in the corporate community. In this respect, corporate social responsibilityof banks is a way to voluntarily integrate their business into national and internationalprocesses.

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