Zisťovanie čitateľských návykov recipientov tlačených a onlinových novín a ich vzťah k nim
A Research on Readers of the Press and Online Newspapers: Their Preferences and Relationship to Journalistic Content

Summary/Abstract: Online journalism has become a significant kind of journalistic work quite quickly – media producers as well as recipients of journalistic products have had relatively little time to accept this new situation on the media market. The last two decades have shown that the typology of newspaper reading (and reading as such) is changing dynamically, as well as the attitude of the readers towards the written word – undoubtedly under the influence of rapid development of information technologies or rather as a result of their everyday use. Whilst the traditional newspapers are currently read mostly by people belonging to older and middle-aged generations, younger audiences tend to read news on the displays of their mobile phones or tablets or, eventually, follow the media organisations’ accounts on online social networks. The study, which presents the results of quantitative research on perception of the traditional and online newspapers from the viewspoint of the media audiences (the research sample consists of 616 individual respondents), aims to identify various differences between perception routines related to reading the traditional newspapers and online news.

• Details
• Contents