Personal Data in Cloud Computing: Organizational Information Risk Perception
Personal Data in Cloud Computing: Organizational Information Risk Perception

Summary/Abstract: There are different kind of private data collected by the Cloud service providers. Data privacy protection became increasingly important in the emerging Cloud information technology environment, where powerful databases containing millions of people personal data of different kind became easy accessible online. The basic characteristic of the Cloud computing services is vulnerability for data disclosure. Researches show that tracking of the consumers is increasing in far more detailed, and in far more invasive way, than most customers realize. This problem spreads progressively, and so the public distrust in online database controllers, while the managers are faced with new challenges. Research study presented in this paper is independently conducted as part of PhD research in October and November 2013, and the results are presented in this paper. The goal of the research was to recognize what kind of organizational information is perceived to be under risk. Further on, we tried to identify privacy concerns about cloud computing and what cloud providers need to focus on. This paper presents an analysis of the key findings of our research, and will discuss considerations for business decision makers on privacy practices in the Cloud.

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