Regulation of stakeholders’ interests in corporate governance through negotiations
Regulation of stakeholders’ interests in corporate governance through negotiations

Summary/Abstract: Purpose. Regulation of stakeholders’ interests is still a major goal for corporate governance worldwide. The regulative process gives an opportunity to develop competitiveness and investment attractiveness of corporations. By analysing the place of stakeholders in the Mendelow matrix, we offer to use a dialogue between stakeholders to assert their interests in the corporation. Methods. The authors used the following methods to conduct the present research: logical and semantic analysis, methods of systematisation and generalisation to identify external factors and interests of stakeholders. Methods of statistical analysis and expert assessment were used to determine the impact of stakeholders’ interests on corporate governance. Graphical methods were used to visualize the stakeholder’s benefit in the Mendelow matrix. The article is based on the study of the corporate governance and statistical data of the State Statistics Service of Ukraine. The database of the UN, OECD, IMF, World Bank Group, WTO, Eurostat, reports of automobile building companies and own research materials of the 2014-2016 period were used in the article. Results. The authors have analysed the impact of external factors, such as investment climate, development of stock market, development of commodity market, legal regulation of corporate relations and studied interests of corporate members. The place of stakeholders in the company was assessed by experts. This method was tested at the automobile building Corporation JSC «Bogdan Motors». The authors have used negotiations between stakeholders as a tool «to make the company better», which unlike the debate allows stakeholders to come to a mutual decision on the strategic development of the corporation. Discussion. The effectiveness of the corporate governance will be higher when different groups of stakeholders understand each other. Corporate dialogues will improve corporate reputation and productivity. The corporation where corporate dialogues are conducted will be more socially responsible, innovative than those corporations where only corporate debates take place.

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