Tourist origin and spiritual motives
Tourist origin and spiritual motives

Summary/Abstract: Spirituality is becoming an important motive for travel. More and more people see tourist travel as an effective means to find their true self. As a result, demand for the satisfaction of spiritual and mental renewal tourism services increased. Nowadays, everybody that travels has a need to improve his or her health and identity. It simplified, the natural environment, where modern tourists find themselves through interaction with others, enhances their personal growth, deepens their experience and accelerates their spiritual healing. This paper, using quantitative analysis of tourist attitude, attempts to show how domestic and foreign tourists who visited Portorož on the Slovene Adriatic coast experience spirituality of the tourist destination. Our research shows that the experience of spirituality is closely related to the experiences with the destination and with the quality of tourism services on the destination.

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