Wizerunek sportowca
Sportsman's image

Summary/Abstract: The image is one of the personal property referred to section 23 of the Polish Civil Code. It remains under the protection of section 24 of the Polish Civil Code. Originally, its non - pecuniary nature was the attribute of image. However, with economic development, the doctrine and jurisdiction noticed element of property rights of the image. Currently, in almost all advertisements, the advertising agencies show the image of the popular people, who encouraging the purchase of the advertised goods. This phenomenon is called the commercialization of personal rights. It has led to creation by the doctrine a concept of commercial image. The aim of the article is to describes the sportsman’s right of the image on the basis of section 81 of the Law on Copyright and Related Rights and section 14 of the Law sport.

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