Concept and Procedures of Crisis Management in Russian Hotel Enterprises
Concept and Procedures of Crisis Management in Russian Hotel Enterprises

Summary/Abstract: Any economic crisis leads to increased risk, escalated competition and aggravated financial position of manyRussian companies operating in the hospitality industry. Aside from external factors, crisis of the Russian hotel businessis often triggered by poor hotel management systems, inadequate customers’ relationships and revenue management.The article focuses on the concept of a step-by-step development of crisis in the hotel industry, indicators of itsmanifestation and the objectives of anti-crisis management. The authors have developed methods and procedures ofdiagnosing the crisis state of a hotel enterprise and several tools of making the suggested procedures automatic. Theproposed concept and the tools for its implementation facilitate the monitoring of the current situation by hotels, ensure aneffective assessment of the hotel enterprises condition and define anti-crisis solutions. The article elaborates on theexperience of applying the developed concepts in order to analyze three- and four-star hotel companies within theMoscow region and gives recommendations of the ways of their implementation.

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