ПРОЦЕСС КОНВЕРГЕНЦИИ СМИ И ЕГО ВЛИЯНИЕ НА ФОРМИРОВАНИЕ СОВРЕМЕННОГО МЕДИАПОЛЯ
THE CONVERGENCE PROCESS IN MASS MEDIA AND ITS IMPACT ON THE FORMATION OF MODERN MEDIA ENVIRONMENT
Author(s): Marina Vladimirovna SimkachevaSubject(s): Social Sciences, Media studies, Communication studies, Sociology, Social development, Management and complex organizations, Social Informatics, Sociology of Culture
Published by: Казанский (Приволжский) федеральный университет
Keywords: media environment; media group; media platform; mobile access; multimedia; social networks; online media; convergence; infographics; interactivity; integration;
Summary/Abstract: The paper considers the organizational model of online media as a rapidly progressing and well established type of mass media in the modern media sphere. An attempt is made to summarize the main characteristics and development trends of online media considering their wide range, variety of forms, as well as structural and functional purpose.
Journal: Ученые записки Казанского университета. Серия Гуманитарные науки
- Issue Year: 157/2015
- Issue No: 4
- Page Range: 118-126
- Page Count: 9
- Language: Russian