Šta je strateško političko komuniciranje?
What is Strategic Political Communication?

Summary/Abstract: In this paper the authors try to identify the basic elements of the definition of strategic political communication – its function and actors, as well as the types and means of communication and forms of promotion these actors use. Taking into account earlier definitions of this notion and descriptions of the related phenomena, they are trying to delineate this concept from those most often associated with – “public diplomacy” and “political propaganda”. The authors draw attention to the importance of the internet as a means of political communication and its contribution to changes in the strategy of organized political persuasion.

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