ULUSLARARASI PAZARLARA GİRİŞ YÖNTEMLERİ VE PAZAR ARAŞTIRMALARI
ENTRY METHODS TO INTERNATİONAL MARKETS AND MARKET RESEARCHES

Summary/Abstract: The Globalisation determined the methods and techniques and new tactics of market researches and entry to the international markets. Currently, transportation and communication facilities of world economy system, and carrying out the buying and selling and delivery of a product became very easily anywhere in the world are main indications of rapid development of international marketing and trade. Nowadays these main basic approaches of the entrance to the international markets are used: 1) Exports, 2) Licensing, 3) Management Agreement, 4) Joint Venture, 5) Direct Investment, etc. (Before, 2015:265). Different strategies are also used for entering international markets. The major of them are as follows: 1) Ethnocentric Strategy, 2) Geocentric Strategy, 3) Regiosentric Strategy, 4) Polycentric Strategy (Dilber, 2015: 18-19). But market researches are required before specifing strategic principles and entry methods to the international markets. In marketing research, 1) Strategic Goals: a) Identifying and Managing Opportunities; b) Identifying and Managing Risks; 2) Justifications: a) The determination of market potential - Review of the attractiveness of the target market; b) Evaluation of the market - Determination of the behavior of product of target market (Üstel , www.fto.org.tr/DB_INT., (Access date: 04.05.2015). The experience of developed and currentl developing countries related to the subject will be examined, especially the strategies defined by G20 and B20 Countries which are leading countries of the modern world, will be taken forward.

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