A public science product needs proper marketing: Polish experiences and challenges
A public science product needs proper marketing: Polish experiences and challenges
Author(s): Andrzej H. JasińskiSubject(s): Economy, Marketing / Advertising
Published by: Wydawnictwo Wyższej Szkoły Menedżerskiej w Warszawie
Keywords: science product; science marketing; science to business marketing
Summary/Abstract: In this paper, the reader will find an analysis of Polish experiences with science-to-business marketing. Four case-studies are presented. Admittedly, the experiences with science marketing addressed to the business sector in Poland are still very poor; the analyzed cases can be treated like good practices to be followed.
Journal: Zarządzanie. Teoria i Praktyka
- Issue Year: 10/2014
- Issue No: 2
- Page Range: 5-12
- Page Count: 8
- Language: English
