SATYSFAKCJA I LOJALNOŚĆ CZŁONKOWSKA W ZARZĄDZANIU ROZWOJEM KLASTRA
MEMBERSHIP SATISFACTION AND LOYALTY IN MANAGING CLUSTER DEVELOPMENT

Summary/Abstract: The paper comprises the considerations regarding the significance, status and role of satisfaction and loyalty in a cluster in the context of managing cluster development. The author indicates that member satisfaction as well as loyalty are still present issues; however they are updated and require comprehensive scientific analysis. The topicality of this research problem is proved, inter alia, by the fact that satisfaction and loyalty are perceived as values of strategic significance for cluster development. They match the concept of managing intellectual capital, or managing by values. In view of a turbulent environment, efficient cluster management requires permanent implementation of changes which are suited to the needs and expectations of the members, within the scope of the accepted business model of a cluster. Owing to member loyalty and satisfaction management, maximization of values for cluster’s internal stakeholders and simultaneous engagement of members in this process, it is possible to dynamically strengthen the competitiveness of a cluster structure.

• Details
• Contents