Longitudinalne badania modeli biznesu przedsiębiorstw
A Longitudinal Survey of Enterprise Business Models
Author(s): Adam JabłońskiSubject(s): Economy, Business Economy / Management
Published by: Wydawnictwo Uniwersytetu Ekonomicznego w Krakowie
Keywords: longitudinal survey; business model; paradigm; strategic management
Summary/Abstract: The business model has become an ontological being heavily explored in theory and frequently used in the practice of management. Multifaceted understanding is a challenge for today’s researchers. It is therefore important to determine how to explore the business model and which methods should be used. I believe longitudinal studies are a key method. The article describes and interprets these studies as an optimal research method for studying company business models.
Journal: Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie
- Issue Year: 954/2016
- Issue No: 06
- Page Range: 95-110
- Page Count: 16
- Language: Polish