Marketingowe aspekty przywództwa politycznego – produkt polityczny
Marketing aspects of political leadership as a political product

Summary/Abstract: Marketing aspects of political leadership present the possibility of applying the marketing process to leadership operations. They indicate that assumptions, principles and marketing techniques may participate in the leadership process. The selection of marketing components from the complicated marketing net depends on a political leader and his actions. Marketing research and the analysis of political market and the segmentation, as well as transactional process, constitute the beginning of marketing process and make it easier to conduct leadership actions that allow defining the political product.

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