Women leaders and lead workers in communist Romania: a discoursive approach
Women leaders and lead workers in communist Romania: a discoursive approach

Summary/Abstract: In this paper, we use discourse analysis to investigate “Femeia” (1965-1980), the official media outlet of the National Council of Women and also spokesmen for the Communist Party’s requirements and decisions regarding women; the aim is to frame the portrait of the “female leader”, the skills and qualities required, in the context of an intense politicized campaign of “promoting women”. While for many women waged work represented the promise of a better life, a new identity, along with the more visible improvements, “Femeia” tried to advertise these new identities by presenting successful stories of women who fulfilled their potential. What the magazine rarely wrote, while showing women achieving their multiple roles, was just how difficult, exhausting and depressing this juggling was in real life.

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