Nova paradigma saradnje u bibliotekama: Više od web 2.0 tehnologija
New Collaboration Paradigm For Libraries: Beyond Web 2.0

Summary/Abstract: The Library 2.0 concept defines the user oriented imple- mentation of Web 2.0 technologies in libraries. The use of the latter for business oriented purposes in libraries is yet to reach its full potential, and is developing as a part of the Enterprise 2.0 concept. The paper presents a theoretical basis for both concepts, as well as some of the results of the survey of Web 2.0 implementation in Serbian libraries. Ap- plication of technological and social innovations described by Library 2.0 and Enterprise 2.0 concepts is a part of the process of virtualization of library operations. The paper highlights the urgent need for the creation of a new collabo- ration paradigm for libraries, one that will not only include virtual collaboration with patrons and among employees but also the cooperation within physical space of the li- brary. The importance of the convergence of virtual and physical operations of a library is stressed, and the possibili- ties for improvement of library operations in the physical world brought about by extensive social innovations origi- nating in the virtual world are presented. In order to fur- ther illustrate these aspects the paper introduces concepts of the Solitary Reader and Reading 2.0 and discusses col- laboration in the reading process.

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