Zarządzanie wiekiem i jego znaczenie w strategii społecznej odpowiedzialności biznesu
Age management and its role in the strategy of corporate social responsibility

Summary/Abstract: Age management is closely connected to the strategy of corporate social responsibility, because, according to its principles, organization is required to implement measures to make rational use of the potential of employees from different age groups. If the workplace creates equal opportunities for workers, it will become one of the essential elements leading to building the competitive advantage of the organization. At the same time, it is important for the employees to have the feeling that they are important for the organization regardless of their knowledge, their position or years of work and life. This article presents the age management system, taking into account those areas in which it is implemented. In addition, attention is drawn to useful tools that should be consciously used to effectively manage the age of employees. Presented tools complement each other, creating a system of integrated activities, which is positively reflected in the functioning of the organization. Since the issues related to age management are complex and involve many aspects, this article focuses on issues relating to the potential of employees referred to as 50+ in the literature. Due to the demographic crisis faced by the Europe and Poland, this issue becomes highly relevant in shaping the personnel policy of modern organizations.

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