MOTYWACJA PRACOWNIKÓW A SATYSFAKCJA KLIENTÓW. UJĘCIE EMPIRYCZNE Z PERSPEKTYWY DWÓCH SEKTORÓW GOSPODARCZYCH
EMPLOYEE MOTIVATION AND CONSUMER SATISFACTION. EMPIRICAL APPROACH FROM THE PERSPECTIVE OF TWO DIFFERENT MARKETS

Summary/Abstract: In today’s market reality satisfied consumer is a critical factor determining whether the company will achieve a success. Therefore, the analysis of the sources and processes of consumer’s satisfaction development seems to be a paramount step leading to a durable and significant competitive advantage. The purpose of this article is to provide an answer to the question about the extent of the relationship between employee motivation and the aforementioned satisfaction. Obtained results imply that this relationship is neither clear not obvious, in some areas it is, unexpectedly, inversely proportional.

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