MARKETING IN AN ENVIRONMENT OF THE SOCIAL NETWORKS
MARKETING IN AN ENVIRONMENT OF THE SOCIAL NETWORKS
Author(s): Alena Daňková, Eva Dirgová, Adriana GrigerováSubject(s): Social Sciences, Communication studies, Marketing / Advertising
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: social marketing; social media; social networks; social web;
Summary/Abstract: Social marketing applies a procedure of logical planning of processes consisting of the research aimed at the consumer, market analysis, segmentation, setting of targets, and the identification of strategies and tactics. The aim of each company that presents itself on the Internet is to have its websites frequently visited to ensure the market is aware of the company name, its products and services. Promotion of the company, its products and services through social networks provides benefits that cannot be achieved by an advertising campaign in other media.
Journal: Marketing Identity
- Issue Year: 3/2015
- Issue No: 1/1
- Page Range: 28-39
- Page Count: 12
- Language: English