TRENDS IN DIGITAL MARKETING IN TOURISM
TRENDS IN DIGITAL MARKETING IN TOURISM

Summary/Abstract: The world of digital media is constantly changing and shifting. Evolving technologies and the way people use them is transformed not only to access information but also a way of processing information in a variety of interactive channels. Tourism is one of the most dynamic sectors and a way to connect these two worlds, entails a new form of communication with travelers – tourists. Paper defines four types of digital marketing trends in tourism and describes their characteristics and impact on the segment through new technologies and their impact on tourism. Consumers are much more independent; social networks are a key part of how we communicate and even influence how we attribute value to experiences. The nature of how services are offered and the decision as to which services should be offered are being influenced by all these consumer trends.

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