POSTRZEGANIE WYBRANYCH ELEMENTÓW MARKETINGOWEJ JAKOŚCI PRODUKTÓW REGIONALNYCH I TRADYCYJNYCH
THE IMAGE OF THE SELECTED ELEMENTS OF MARKETING QUALITY OF REGIONAL AND TRADITIONAL PRODUCTS

Summary/Abstract: The aim of this article is the assessment of the way of perception of regional and traditional products, as well as of the elements of their marketing quality, particularly the quality signs in the final purchasers’ point of view. The following article presents the notion of food product’s marketing quality, as well as the characteristic of the system of protection and registration of the names of regional and traditional products. The results of the author’s survey research about the discussed issue are presented.

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