DIGITAL MARKETING AND IT´S IMPACT ON TARGET GROUPS BY SECTORS OF ECONOMIC ENVIRONMENT
DIGITAL MARKETING AND IT´S IMPACT ON TARGET GROUPS BY SECTORS OF ECONOMIC ENVIRONMENT
Author(s): Peter Vaško, Ľuboslav BlišákSubject(s): Social Sciences, Economy, Psychology, Sociology, Applied Sociology, Marketing / Advertising, Human Resources in Economy
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: content marketing; digital marketing; inbound marketing; outbound marketing; search engine optimization;
Summary/Abstract: Nowadays, customers come into contact with organizations and businesses in various ways, through various communication channels and devices. Organizations and companies are aware, that it is necessary to know customers in detail views, opinions and preferences. It is also necessary to know, how the customers behave, what web portals are they watching, what application actually using and based on that identify them. The most comprehensive accessing insights and opinions represents data, which carry useful information and therefore represent a starting basis for marketing and for further planning and activities. Also in today’s digital age, customers expect that their suppliers on the basis of information can easily recognize, identify and access to them individually on the basis of individual ever increasing demands.
Journal: Marketing Identity
- Issue Year: 3/2015
- Issue No: 1/1
- Page Range: 363-373
- Page Count: 11
- Language: English
