USE OF CORPORATE INFORMATION SYSTEMS TO IMPROVE PROJECT MANAGEMENT IN MARKETING
USE OF CORPORATE INFORMATION SYSTEMS TO IMPROVE PROJECT MANAGEMENT IN MARKETING
Author(s): Yuliya Vladimirovna Vertakova, Olga Alexandrovna Kryzhanovskaya, Vladimir Aleksandrovich PlotnikovSubject(s): Social Sciences, Economy, Business Economy / Management, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: corporate information systems; efficiency; marketing; project management;
Summary/Abstract: Currently it actualized the need for implementation of corporate information systems, project management in business. The subject of analysis in this article – project management in marketing. Analysis of theoretical approaches to its solution, as well as empirical data on the organization of marketing activities of Russian companies showed that a significant role in this area played by information and communication technologies. The development of project management capabilities have a decisive influence of corporate information systems. In this regard, consideration of increasing the efficiency of project management in marketing will be done through the prism of the use of corporate information systems.
Journal: Marketing Identity
- Issue Year: 3/2015
- Issue No: 1/1
- Page Range: 389-399
- Page Count: 11
- Language: English
