TYPOLOGY, TRENDS AND BUYING BEHAVIOR OF DIGITAL CONSUMER
TYPOLOGY, TRENDS AND BUYING BEHAVIOR OF DIGITAL CONSUMER

Summary/Abstract: The paper deals with a typology, trends and buying behavior in a segment of digital consumer. In the introductory chapter we present digital consumer where we rely on the results of foreign research in which six changes are described. It is: equipment, communication, content, social media, video and retail. It further describes typology of digital consumers. In this paper we also address buying behavior and its specifications. In a conclusion the current trends of digital consumer are interpreted. The aim of this paper isto present the topic, highlight its actuality and the importance of understanding the digital consumer.

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