TRENDS IN MOBILE APPLICATIONS FROM THE PERSPECTIVE OF DIGITAL CONSUMERS
TRENDS IN MOBILE APPLICATIONS FROM THE PERSPECTIVE OF DIGITAL CONSUMERS
Author(s): Alena Kusá, Zuzana ZázikováSubject(s): Social Sciences, Media studies, Behaviorism, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Digital consumer; Mobile application; Mobile devices; Trends;
Summary/Abstract: Mobile apps have become a part of everyday life for a lot of people of different age as they allow us to get more information, to buy, to communicate, to have fun, to educate etc.. We are going to focus on Slovak consumers and their behaviour in online shopping along with the role of mobile phones. We are going to analyse the role of mobile applications and the way they can be used. Mobile app development is growing faster so as consumer behaviour is changing. Users have a lot of apps of different types at their disposal and in order to select a right one, they need to think over all the benefits it can bring.
Journal: Marketing Identity
- Issue Year: 3/2015
- Issue No: 1/2
- Page Range: 126-138
- Page Count: 13
- Language: English
