AIDC IN THE DIGITAL WORLD OR HOW TO IDENTIFY DATA VIA GTIN CODES IN RETAILS AND SMALL ENTERPRISES
AIDC IN THE DIGITAL WORLD OR HOW TO IDENTIFY DATA VIA GTIN CODES IN RETAILS AND SMALL ENTERPRISES
Author(s): Jana Radošinská, Adam MadleňákSubject(s): Psychology, Supranational / Global Economy, Marketing / Advertising, ICT Information and Communications Technologies, Socio-Economic Research
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: AIDC; EAN code; Groceries; GTIN code; Small enterprise; The Internet; Virtual environment;
Summary/Abstract: The scientific paper deals with disproportions in the field of automatized identification and data collection in digital and ‘traditional’ retail stores. The text particularly aims to point out various problems related to use of EAN codes as unique identifiers of products that are offered to customers by traditional forms of sale, also focusing on distinctions associated with EAN codes and their use in the virtual environment. The authors pay attention to possible changes in encoded information content included within EAN code which correspond with positive foreign experience – it is recommended to include information on a product’s expiration date. Increasing the effectiveness of distribution chain and consumer and health protection are assumed to be the main advantages of the new forms of practical implementation of EAN codes. The text therefore offers key information on the current trends in using EAN codes that are applied in order to explore new possibilities related to SMEs and their business strategies.
Journal: Marketing Identity
- Issue Year: 3/2015
- Issue No: 1/2
- Page Range: 139-147
- Page Count: 9
- Language: English
