INTERNET COMMUNICATIONS AS A TOOL TO ELIMINATE THE ACTIVITIES OF ROGUE TRADERS
FOCUSED ON THE SENIORS AS A TARGET GROUP
INTERNET COMMUNICATIONS AS A TOOL TO ELIMINATE THE ACTIVITIES OF ROGUE TRADERS
FOCUSED ON THE SENIORS AS A TARGET GROUP
Author(s): Petr MokrýSubject(s): Economy, Sociology, Demography and human biology, Marketing / Advertising
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Aging; Marketing; Pension; Poverty; Retired; Seniors; Target group; Tricksters; Wages;
Summary/Abstract: The paper starts with pointing out the economic status of seniors in Czech society. Furthermore it represents seniors as an important marketing target group. The subsequent section looks at seniors as commercially exploitable target group for rogue traders associated with the trickster phenomenon. Conclusion the text highlights the benefits of Internet communications to tackle this socially undesirable phenomenon.
Journal: Marketing Identity
- Issue Year: 3/2015
- Issue No: 1/2
- Page Range: 168-177
- Page Count: 10
- Language: English
