FAST-TIME DIGITAL AGE AND LIFESTYLE CHANGES
FAST-TIME DIGITAL AGE AND LIFESTYLE CHANGES
Author(s): Ondřej RoubalSubject(s): Social Sciences, Psychology, Media studies, Communication studies, Sociology, Theory of Communication
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Digital age; Information and communication technology; Lifestyle; Multitasking;
Summary/Abstract: The article aims at providing insight on certain social and psychological aspects of lifestyle changes in the environment of expanding information and communication technologies across the life of late modern society. We will have a closer look at the media multitasking phenomenon, which entails a merger of work and entertainment, as initially separate activities with a clearly defined border. We will try to suggest that multitasking as part of digital literacy represents the ability of humans to quickly enter into series of communication acts, capture various information flows and multiply medial inputs, while reducing the ability of digital network actors to analyse information, distinguish the degree of its relevance and critically assess information in the context of additional circumstances.
Journal: Marketing Identity
- Issue Year: 3/2015
- Issue No: 1/2
- Page Range: 206-219
- Page Count: 14
- Language: English