ONLINE CUSTOMER BEHAVIOUR
ONLINE CUSTOMER BEHAVIOUR
Author(s): Martina Rypáková, Katarína Moravčíková, Anna KrižanováSubject(s): Social Sciences, Psychology, Behaviorism, Marketing / Advertising, Human Resources in Economy, ICT Information and Communications Technologies
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Customer; Customer behaviour; E-commerce; E-shop; Online purchasing;
Summary/Abstract: Every company tries to reach a goal as profit is. It is necessary to find customers whose interest in company´s product will be regularly. Company should know customers´ needs and accommodate its offer to their requirements. Company should provide unique service to gain customers loyalty and satisfaction. The new mainstream is buying products through Internet. Customer’s behaviour is based on customer´s preferences because all options bring positive and negative aspects. Paper describes online purchasing and specifies online customer behaviour. The part of the research is behavioural analyses of online customer in USA and in Slovakia.
Journal: Marketing Identity
- Issue Year: 3/2015
- Issue No: 1/2
- Page Range: 233-246
- Page Count: 14
- Language: English