"Меко" управление - стратегии за управление на отношенията
"Soft" management - strategies for relations management

Summary/Abstract: The modern managerial theory clearly defines two types of management – „soft” and „hard”. The more important the human resources become for the competitive advantage of the organization, the more pressing are the problems of the soft management. This article contains the main soft management strategies, as well as experience for broadening the traditional image of this type of management as one mainly related to the human resource management. The author’s concept for soft management is presented as a managerial style, also as managerial methods which stretch over all managerial functionsThe modern managerial theory clearly defines two types of management – „soft” and „hard”. The more important the human resources become for the competitive advantage of the organization, the more pressing are the problems of the soft management. This article contains the main soft management strategies, as well as experience for broadening the traditional image of this type of management as one mainly related to the human resource management. The author’s concept for soft management is presented as a managerial style, also as managerial methods which stretch over all managerial functions. The processes management can be soft, based on the functional interrelations and the cooperation between the departments, or hard – based on the regular changes of the relations, interactions and widening of the employee’s function.

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