APPLICATION OF DIGITAL MARKETING BY COMMERCIAL INSURANCES IN SLOVAKIA FROM THE PERSPECTIVE OF CLIENTS
APPLICATION OF DIGITAL MARKETING BY COMMERCIAL INSURANCES IN SLOVAKIA FROM THE PERSPECTIVE OF CLIENTS
Author(s): Adriana ZliechovcováSubject(s): Economy, Media studies, National Economy, Financial Markets, Marketing / Advertising
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Commercial insurance companies; Digital marketing; Marketing communication; Online insurance; Social mediums; Technological innovations;
Summary/Abstract: Digital marketing in insurance industry has got big potention which is idle so far. It presents opportunity for insurance companies how to address new client segments and achieve higher effectivity of insurance activity. The report is focused to digital marketing issue and its application inselected commercial insurance companies on Slovakia insurance market. It brings survey of online insurance, technological innovations for clients and communication in digital background. Main intent of the report is to present minds of clients of commercial insurance companies against digital marketing on the base of questionnaire survey and to introduce new challenges of insurance industry which mean utilization of most modern information and communication technologies.
Journal: Marketing Identity
- Issue Year: 3/2015
- Issue No: 1/2
- Page Range: 293-303
- Page Count: 10
- Language: English
