THE IP CITIZEN
THE IP CITIZEN
Author(s): Zbigniew WideraSubject(s): Education, Media studies, Communication studies, Sociology, Theory of Communication, Studies in violence and power, Substance abuse and addiction, Marketing / Advertising
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Marketing; Media education; Surveillance; The Internet; The new media;
Summary/Abstract: One of the most important problems of the modern world is finding a balance between the possibilities of communication technologies and the damage they bring by limiting the citizen’s right to freedom. The answer to the question how to protect a person against the aggressive conduct of corporations and services operating on behalf of politicians is one of the fundamental problems of modern civilization. The user of the Internet is gradually becoming its slave – the IP citizen with a number assigned to him in the net. He is constantly subject to close scrutiny of what he is doing, what he is interested in and what he is thinking about. In the continuous process of exerting influence on him, in the overwhelming world of information he is becoming more and more helpless.
Journal: Marketing Identity
- Issue Year: 3/2015
- Issue No: 1/2
- Page Range: 553-559
- Page Count: 7
- Language: English