NEW MEDIA ACTIVISM, BRANDS, NETWORKS RESPOND TO E.U. MIGRANT CRISIS
NEW MEDIA ACTIVISM, BRANDS, NETWORKS RESPOND TO E.U. MIGRANT CRISIS

Summary/Abstract: In the last years, social media represent very dominant tool not only in the field of education or sharing, information diffusion, but in a distinctive way they also begin to interfere to fundamental, every day and social activities of individuals acting not only in online but also offline surrounding. Therefore, activism becomes dominantly visible within online sphere which not only destroys the borders of sharing and activation but also territorial or time detachedness. In the last weeks, there was a distinctive expand of various initiatives in social media reacting to refugee (migration) crisis that has stroke in Europe. The given article tries to analyse selected cases of online-activism in the context of migration (refugee) crisis. And at the same time, it expresses the opinion that online communities acting within western countries are more developed and organised than online communities in conditions of the Slovak Republic in relation to activism. Respectively, the given online-activism is not so much promoted by media, it does not enjoy the interest of media as it does in other European countries. We suppose that given phenomenon is influenced by social media environment in society, or more precisely, until today, the given media are not taken as relevant communication and education channels in comparison with technologically more developed countries.

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