COMMUNICATION OF SLOVAK UNIVERSITIES TOWARDS PROSPECTIVE STUDENTS VIA SOCIAL MEDIA
COMMUNICATION OF SLOVAK UNIVERSITIES TOWARDS PROSPECTIVE STUDENTS VIA SOCIAL MEDIA
Author(s): Dáša Mužíková, Veronika PizanoSubject(s): Social Sciences, Media studies, Communication studies, Theory of Communication, Higher Education , Educational Psychology, Sociology of Education
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: universities;communication;social media;open day;prospective students;online marketing
Summary/Abstract: The paper is part of a complex study focused on the online communication of Slovak colleges and universities. It refers to the target group of potential applicants reached via social media and websites which are one of the most important communication channels in the Internet era. We analysed information about “Open days” events that are supposed to provide the overall view at study programs, student life, technological and material equipment, programs for studying abroad and praxis opportunities.
Journal: Megatrendy a médiá
- Issue Year: 3/2016
- Issue No: 1
- Page Range: 329-338
- Page Count: 10
- Language: English
