THE ROLE OF BUSINESS MODELS IN DECISION TAKING IN ENTERPRISE Cover Image

ROLA MODELI BIZNESOWYCH W PODEJMOWANIU DECYZJI W PRZEDSIĘBIORSTWIE
THE ROLE OF BUSINESS MODELS IN DECISION TAKING IN ENTERPRISE

Author(s): Sylwia Łęgowik-Świącik
Subject(s): Economy, Business Economy / Management
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: business models; decision taking in enterprise;

Summary/Abstract: The aim of this article is to present the role of business models in decision taking in enterprise. In the first part of the article the being of decision process in enterprise was shown. In the next part of the article concept of business models in the aspects of strategic decisions taking were described. The end of the article is presentation of empirical researches results which were done in area business models realization published by Boston Consulting Group.

  • Issue Year: 2015
  • Issue No: 39/4
  • Page Range: 153-165
  • Page Count: 13
  • Language: Polish
Toggle Accessibility Mode