SUSTAINABILITY IN BUSINESS STRATEGIES Cover Image

KWESTIE ZRÓWNOWAŻONEGO ROZWOJU W STRATEGIACH PRZEDSIĘBIORSTW
SUSTAINABILITY IN BUSINESS STRATEGIES

Author(s): Paweł Cegliński
Subject(s): Economy, Business Economy / Management, Policy, planning, forecast and speculation
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: sustainability; business strategy; strategic planning;

Summary/Abstract: The paper constitutes an attempt to describe concisely issues concerning including sustainability in a business strategy. The study is focused on motives for this aspect and indicates its effects. The research is supported by the analysis of a domestic and foreign literature. There are also some empirical examples involved.

  • Issue Year: 2015
  • Issue No: 40/2
  • Page Range: 23-32
  • Page Count: 10
  • Language: Polish
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