Możliwości wykorzystania strategicznej karty wyników w zarządzaniu działalnością innowacyjną przedsiębiorstwa
Possibilities of use of the Strategic Scorecard in enterprises innovative activity management
Author(s): Sabina RokitaSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: innovativeness; Strategic Scorecard; innovative activity management
Summary/Abstract: Experiences of enterprises show that current activities not always contribute to attain the strategic objectives, which follow from incomprehension strategy by employees. This is especially important in the innovative activity, because innovations that are reached in it are usually results of long and expensive process and therefore they can influence the enterprises competitiveness mainly in strategic perspective. That is why discrepancies between current actions and enterprises strategy can have huge negative consequences in the future. A tool that can join current actions with directions of strategic growth is the Strategic Scorecard. The article presents a possibility to apply the Strategic Scorecard in enterprises with innovative activity management and benefits that can derive from it.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 2016
- Issue No: 442
- Page Range: 368-378
- Page Count: 11
- Language: Polish