CARACTÉRISTIQUES SOCIOCULTURELLES DU MANAGER ET PERFORMANCE DES PME AU CAMEROUN
SOCIOCULTURAL CHARACTERISTICS OF THE MANAGER AND PERFORMANCE OF SMEs IN CAMEROON

Summary/Abstract: The present work aims to examine the influence of socioculturalcharacteristics of managers on the performance of Small and Medium size Enterprises(SMEs) in Cameroon. It relies on the survey "Determinants of Enterprise Performance inSub-Saharan Francophone Africa: Case of Cameroon, Cote d'Ivoire and Senegal"conducted in 2014 in cooperation with International Development Research Centre (IDRC).Using a design methodology applicable to African countries environment such asCameroon, this exploratory study aims to fill some gaps identified in the literature. Theeconometric analysis shows that sociocultural characteristics such as age, matrimonialstatus, level of instruction, property structure, social capital and religious practices of themanager significantly influence firm performance. However, application of religious normsinfluences staff behavior and therefore affects labor yields and firm performance. Thus,sociocultural attitudes associated with the intellectual and professional skills significantlyimprove business performance. Thus, the behavior of managers characterized by cardinalvirtues (listening, tolerance, participation, sharing) and their religious beliefs, significantlyinfluence their decision making and their good results target

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