INNOWACYJNOŚĆ PRZEDSIĘBIORSTWA – OD TRANSFERU DO GENEROWANIA WŁASNYCH INNOWACJI
INNOVATIVENESS OF ENTERPRISE – FROM TRANSFER TO GENERATING OWN INNOVATIONS
Author(s): Oleksandr OksanychSubject(s): Economy, Business Economy / Management, Economic policy, Marketing / Advertising
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: innovative activity; innovation policy; the company;
Summary/Abstract: The subject of discussion in the article is the place and role of businesses in creating innovative policy of the state. The article contains the model for optimizing costs remain competitive company based on investment and marketing activities. It presents selected aspects of the creation of the state investment policy, taking into account the active role of companies and a support of R & D enterprises.
Journal: Studia i Prace WNEIZ US
- Issue Year: 2015
- Issue No: 41/2
- Page Range: 43-53
- Page Count: 11
- Language: Polish
