Analiza konkurentnosti turističke destinacije
COMPETITIVE ANALYSIS OF TOURIST DESTINATION

Summary/Abstract: Competitiveness, or preference for competition, is present in all areas of economic, social, political activity. The tourist activity is not devoid of that competitive spirit so potential tourists can choose from a range of destinations, and traditional destination can no longer count on that advantage of "the first driver of tourism development," and enter the fray with new destinations that they can count on the price and cost advantage . In the competitive analysis it is defined the competitive circuit, ie. list of countries that offer the same or similar tourism product, which constitute the frame of reference for comparison tourist attraction. For this purpose, the three types of analysis are corresponding: swot, pest analysis and benchmarking technique. Multidimensionality of competitive destinations is presented through a "diamond of the competitiveness" In an effort to give you a high perceived value chain, destinations try to use comparative and competitive advantages, while not necessarily the comparative advantages still make use of the financial valorization, or become a synonym for competitive advantage.

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