Political Symbols in Vojislav Kostunica’s 2000 Election Campaign Cover Image
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Politički simboli u predizbornoj kampanji Vojislava Koštunice 2000. godine
Political Symbols in Vojislav Kostunica’s 2000 Election Campaign

Author(s): Dragana Antonijević
Subject(s): Politics / Political Sciences
Published by: Nova srpska politička misao
Keywords: election campaign; symbolic elements; tradition; sacral and occult dimension in the campaign;

Summary/Abstract: In this paper six aspects of Mr Kostunica’s election campaign were considered: first of all, the psychological profile of Kostunica as perceived in public; second, the symbolic key in which Kostunica was presented; third, the ceremonial character of the election campaign; next, the emotional reactions of people in direct contact with Kostunica; then, the important element which is the political discourse used by Kostunica in his public speeches, which contained symbols of historical and national tradition, as well as sacral dimension; and finally the intriguing occult dimension of the campaign. Analysis relied on texts published in independent daily and weekly papers; on public opinion polls; on television commercials and video footage of Mr Kostunica’s campaign whose motto was "Face to Face with Voters". The campaign was treated as a kind of political ritual. In this campaign symbols were drawn from at least two spheres: the chosen corpus of Serbian society’s historical, national and democratic tradition, which referes to the period 1804-1918; and, on the other hand, the transcedental (sacral and occult) dimension as a support in etablishing the legitimacy of a government.

  • Issue Year: 9/2002
  • Issue No: 01+04
  • Page Range: 111-131
  • Page Count: 20
  • Language: Serbian