Politički simboli u predizbornoj kampanji Vojislava Koštunice 2000. godine
Political Symbols in Vojislav Kostunica’s 2000 Election Campaign

Summary/Abstract: In this paper six aspects of Mr Kostunica’s election campaign were considered: first of all, the psychological profile of Kostunica as perceived in public; second, the symbolic key in which Kostunica was presented; third, the ceremonial character of the election campaign; next, the emotional reactions of people in direct contact with Kostunica; then, the important element which is the political discourse used by Kostunica in his public speeches, which contained symbols of historical and national tradition, as well as sacral dimension; and finally the intriguing occult dimension of the campaign. Analysis relied on texts published in independent daily and weekly papers; on public opinion polls; on television commercials and video footage of Mr Kostunica’s campaign whose motto was "Face to Face with Voters". The campaign was treated as a kind of political ritual. In this campaign symbols were drawn from at least two spheres: the chosen corpus of Serbian society’s historical, national and democratic tradition, which referes to the period 1804-1918; and, on the other hand, the transcedental (sacral and occult) dimension as a support in etablishing the legitimacy of a government.

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