Rower jako element stylu slow life
Bicycles as an Element of Slow Life

In search of an alternative to social status

Summary/Abstract: The text offers a brief analysis of the current bicycling trend as a phenomenon which to some extent eludes prevalent definitions of what constitutes a trend. Bicycling, as a relatively inexpensive means of transportation, is not directly linked with prestige. It does, however, communicate a key range of what are called non-positioning values, which, though not necessarily linked with affluence, do manifest the pursuit of happiness, an idea closely connected with the increasingly popular philosophy of the slow (food, city, etc.) movement.

• Details
• Contents