CROWDSOURCING I CROWDFUNDING W KREOWANIU INNOWACJI W KONSUMPCJI
CROWDSOURCING AND CROWDFUNDING IN CREATING INNOVATION IN CONSUMPTION

Summary/Abstract: Changes conditioning the emergence of new business models and strategies of various market entities are associated with growing consumer activity and the increasing range of innovative behaviour in terms of consumption, as well as the evolution of innovation. Creating innovation becomes linked with the development of so-called new consumption including its virtualization and prosumption. This is accompanied by the development of crowdsourcing and crowdfunding platforms. This article aims to show the potential of crowdsourcing and crowdfundingu from the standpoint of creating innovation processes in consumption. Considerations in the article are carried out in the context of the directions of crowdsourcing development, as well as the principles of consumer involvement in the development processes of innovation and enhance their creative potential. The attention was devoted to crowdfunding understood not only in terms of collecting funds, but also receiving information, promotion, and building relationships with consumers.

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