ZACHOWANIA KLIENTÓW WOBEC OGŁOSZEŃ CSR
CONSUMERS RESPONSE TO CSR ANNOUNCEMENTS

Summary/Abstract: The results of studies conducted in five courtiers have been presented in the paper concerning consumers response to CSR announcement of hypothetical company. It turned out that apart from people values also cultural circumstances influence reactions. If company publishes announcement then opinion about its CSR involvement decreases particularly among people who possess conservative attitude. The response of American students to CSR announcement was different from reaction of students in Europe and Asia.

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