Manifestacija govora mržnje na društvenim mrežama – Studija slučaja: Facebook
Hate Speech on Social Networks – Case Study: Facebook

Summary/Abstract: Since its establishment in 2003 and until today Facebook has become the most progressive social communication network that represents a medium through which we can freely express our ideas, thoughts, and transfer information. Today we can witness the abuse of the freedom of speech offered by Facebook, a freedom which is among other things used for spreading ideas and thoughts that incite to violence and hatred towards individuals or specific social groups, thus turning Facebook into a platform for propagation of hate speech which is the subject of this study. The research question that we tackle is what are the actual user experiences associated with hate speech on Facebook. The method of the research is based on using surveys to examine to what extent and in what way the users faced hate speech on Facebook, towards whom was it directed, how did they react and how could they protect themselves. The aim of the research is to create a profile of the average user based on the results obtained in the surveys. The results of the research confirmed the initial research thesis by which the users experienced hate speech, but they do not know how to fully evaluate it.

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