Marketing internetowy Uniwersytetu Łódzkiego i jego wpływ na opinie studentów
Internet Marketing of University of Lodz and its Impact on the Opinions of Students

Summary/Abstract: As growth of information society was stimulated by low price of technology and low price of access to broadband Internet, all institutions had to accept the fact that their existence on the Internet is crucial for their further existence. Even universities had to do something more than just publish a website. They had to embrace social media. This article presents a case study on students of Economy and Sociology Department of University of Lodz, showing impact of social media on their decisions on enrolment.

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