Etyczne granice reklamy politycznej
Ethical limits in political advertising

Summary/Abstract: The author presents the issue of ethics in political advertising. This is a crucial problem on account of a recent rapid development of advertising and due to lack of fundamental rules of basis axiology, which formulating the political advertising message is based on. The author analyses the code of ethics connected with this issue, pointing out simultaneously the importance and necessity of ethics in advertising. It is worth emphasizing that it has opinion-forming effect and creates our reality. Thus it is of great importance that the message of advertisment would be coherent with ethical values.

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