Local PR Campaigns for International Programs – Speak Truth to Power in Romania
Local PR Campaigns for International Programs – Speak Truth to Power in Romania

Summary/Abstract: Between 6th and 9th of April 2009, Kerry Kennedy, president of Robert F. Kennedy Foundation of Europe, visited Romania to launch the international project “Speak Truth to Power”. The project in Romania included the book “Speak Truth to Power. Human Rights defenders who are changing our world”, a photo exhibit of the Pulitzer prize-winner Eddie Adams, a theatre play, a symposium dedicated to human rights issues and an educational curriculum for high schools students. The project started when the first edition of the book was launched in the USA. It soon became an international project with photo exhibits in Europe, Middle East, North America and Africa, with the educational curriculum issued in an Asian, a Liberian and a Spanish version and premieres of the play all over the world. The paper will present the Romanian public relations campaign developed to promote the project and analyze the strategies and techniques of successful campaigns that get extensive media coverage with articles and interviews in written and online media, TV live interviews and footages. It will also focus on the dos and donts of developing an international campaign and discuss several aspects of international public relations campaigns from a comparative perspective.

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