Educating the Communication Professional for an Uncertain Occupational Landscape
Educating the Communication Professional for an Uncertain Occupational Landscape

Summary/Abstract: The sharp downturn in the U.S. economy and the collapse of the economic model for media industries in the country had dramatic impact on the job market for communication workers in 2008-2009. Evidence exits that work has shifted away from organizational settings and become more individualized and that a type of deprofessionalization of the communication occupations is underway. Any such deprofessionalization of an occupation necessarily raises questions about the necessity for and components of educational training for entry to the occupation. Those questions are the central topic of this paper, which argues that curricula need to be reformulated and the role of the educational institutional institutions need to be reexamined.

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