U sjeni avatara. O (re)konstrukciji ženskog identiteta
Shadowed by Avatar: About (Re)Construction of the Female Identity

Summary/Abstract: The main topic of this paper is the problem of female identity in the postmodern era. In a framework of threefold explanation of the term avatar, author is trying to show the extent to which female identity is still under the influence of the patriarchal pattern. If we use avatar as something which refer us to the utopian, virtual, and divine, the question is whether the present gaps in the pluralistic approach create a picture of a woman and determine the identity of the female according to models that are thought to have been overcome and eradicated. In parallel with the increase in the number of feminist concepts and strengthening of women’s organizing, one can see once again the establishing of the rule of the masculine in new forms, which we illustrate by examples from the areas of popular culture, media, institutional action

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